Latest blog news

How to identify high-potential shopping centers for retail expansion

Most expansion teams evaluate shopping centers on footfall alone. This article breaks down six criteria that actually predict performance, with a real case study scoring 317 locations across France.

April 22, 2026

Restaurant Location Strategy: 5 Lessons from Big Mamma's Network

Big Mamma's restaurants outperform because of reservation logic, intergenerational audience breadth, and cross-site loyalty. Here is how to apply the same framework.

April 20, 2026

How US Retailers Use Foot Traffic Data to Win the Site Selection Battle in 2026

The wrong store location costs $800K to $2M in committed rent. Here's how leading US retailers use foot traffic data to reduce that risk and expand with confidence.

April 15, 2026

How Do Luxury Retailers Choose the Right European Flagship Location?

The best flagship locations combine a high-income, leisure-driven audience with controlled visibility, not maximum foot traffic.

April 15, 2026

The Labubu Effect: Do Social Media Trends Really Drive People Into Stores?

We analyzed two years of footfall data across Pop Mart stores in France, Germany, and the UK. Here's what the Labubu craze actually did to in-store traffic, and what it means for retailers.

April 13, 2026

Why Retailers Are Opening Cafés: Data Behind the Trend

From Lacoste to Louis Vuitton, lifestyle brands are turning stores into cafés. We analyzed the Café Lacoste location to show what makes it work.

April 10, 2026

France's Top 10 Retailers in 2025: An Anchor Store Guide for Expansion Teams

The EY-Parthenon 2025 study ranks France's 10 most-preferred retailers. 8 of them have held their position for over 3 years, making them reliable foot traffic anchors.

April 8, 2026

Should Your International Retail Expansion Strategy Change by Country? What Arc'teryx's Data Reveals

Yes, expansion strategy should differ by country. Arc'teryx's UK and French stores show similar footfall levels but opposite growth trajectories, different visitor behaviors, and distinct audience profiles, each requiring a different playbook.

April 6, 2026

How Location Shapes Who Walks Into Your Store (And What That Means for Expansion)

Same brand, same city, radically different dynamics. A MyTraffic study of three Bolia stores reveals why site selection is the real driver of retail performance.

April 3, 2026

How to Plan a Retail Expansion: The Tiendanimal Case Study

Tiendanimal opened its 30th store in Portugal in 2025. Here's the site selection methodology behind their expansion, and how to apply it to your own network.

April 1, 2026

Retail mix strategy: what Shein's opening at BHV Le Marais really taught us

What happens when a controversial tenant enters a premium department store? MyTraffic's foot traffic data and Noël Zierski's industry analysis tell the full story.

March 30, 2026

How to Identify the Key Success Factors Behind Your Stores Before Expanding

Learn how to read footfall and demographic data to replicate what works, using Action as a case study.

March 27, 2026

Braderie de Lille: What the footfall data reveals about your city's attractiveness

Attendance fell 43% in 2025. Here is what the footfall data shows about visitor origins, engagement, and the 5 metrics every city manager should track.

March 25, 2026

How to choose the right shopping centres for your retail expansion

Not all shopping centres attract the same customer. Here's how to compare footfall, dwell time, and demographics before you sign, using Aroma-Zone as a live case study.

March 23, 2026

How to Choose a Coffee Shop Location in Paris

74% more coffee shops since 2010. Same number of good locations. Here's how to find yours using real footfall and visitor data from Paris.

March 20, 2026

Can a new competitor help your store? The Primark Effect

Discover whether the “Primark Effect” is real through MyTraffic’s analysis of recent store openings across the UK, France and Spain.

March 20, 2026

What is Gini? The leading AI for location intelligence and site selection.

Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.

March 12, 2026

How to encourage impulse purchases using location data

Learn how retailers can increase impulse purchases during the holidays using three proven, data-driven tactics applied at store level.

January 21, 2026

How Mobility Data Reveals Visitor Behaviour in Commercial Real Estate

Discover how mobility data helps retailers and real estate players understand visitor behaviour, analyse footfall patterns and optimise commercial assets.

January 20, 2026

How to choose the right location for your business? The ultimate data-driven guide

Discover how to choose the best location for your business with a clear, data-driven, five-step expansion method.

December 19, 2025

What is your real catchment area ?

Discover what a real catchment area is, why it matters, and how GPS-based mobility data outperforms theoretical models and how it can help you understand your true customers, optimise your strategy, and accelerate growth.

December 10, 2025

Geoblink by MyTraffic continues its european expansion in 2026

Geoblink by MyTraffic expands to four new countries, offering brands broader, reliable insights to drive smarter European expansion decisions.

November 21, 2025

New electric car brands spotted on the highway

The electric vehicle market is booming in Europe. From historical manufacturers to new entrants, the automotive landscape is undergoing a complete transformation. But with this revolution comes a growing demand for charging infrastructure. Let's discover together how this market is transforming.

October 23, 2025

Revitalizing your store using data: the case of franprix

Thanks to MyTraffic's insights, Franprix is ​​optimizing its offerings and services: data is becoming a key lever for boosting local commerce.

October 13, 2025

From Missed Opportunities to Marketing Precision

Marketers are under constant pressure to deliver results: shrinking budgets, rising expectations, and the unrelenting demand to prove ROI. Yet, despite creativity and strong planning, many campaigns underperform, not because of the idea, but because they fail to reach the right people. In today’s market, precision beats reach. The future of marketing belongs to those who know exactly who to talk to, where they are, and when to engage them.

September 3, 2025

What is Location Intelligence ?

Discover how Location Intelligence (LI) is transforming industries with data-driven insights. From optimizing expansion strategies to predicting market trends, LI helps businesses stay ahead. By analyzing GPS, foot traffic, and demographics, companies make smarter decisions in retail, FMCG, and real estate. Explore its evolution, from early maps to AI-powered analytics, and see how Geoblink leverages LI for success.

March 27, 2025

Personal data and digital services: finding the right balance

As digital services become increasingly prevalent in our daily lives, the issue of personal data management is becoming increasingly sensitive. Finding the right balance between technological innovation, compliance requirements, and user expectations for transparency is a major challenge for businesses.

March 24, 2025

5 tips for a successful franchise

In 2024, franchising in France represents €88.6 billion in revenue, more than 2,089 brands, and 90,588 points of sale. Discover how data can maximize the success of your network!

February 28, 2025

Creating an Expansion Strategy: 3 Things to Know

July 20, 2023

5 tips to boost your real estate asset valuation via traffic data

The value of an asset is measured through its income, but also through its economical and physical environment. You will find in this article 5 possible uses of foot and road traffic data to enhance your asset’s value.

December 14, 2020

How to find the right retail location?

Finding the right retail location is a major challenge for any brand. Discover the approach and key steps to finding the best retail location.

October 9, 2020

Analyze foot traffic to better understand your commercial network

Discover in this article how to use footfall analysis to better understand the performance of your retail network and refine your location strategy.

October 9, 2020

How to use footfall to improve commercial performance?

Every retail and commercial real estate actor must consider footfall data. What is footfall data ? How to measure it ? And most importantly, why to analyse it ? We answer these questions in this article.

How to build a strong market expansion strategy with location intelligence?

Building a strong strategy is critical when it comes to market expansion in order to minimize risks. In this article, we’ll explore tips to build a successful strategy in order to set yourself up for success.

Location intelligence: a tool to drive your commercial real estate investments

Business owners and investors are now using geolocation data to have a more thorough understanding of retail shopping. To improve the quality of your investments, you need to make data-driven decisions, especially in an increasingly competitive market.